No Better Time to Go Digital

BY SELENA SINGLETON

The B2B community has been slower than B2C in adopting online buying and selling. The industry has historically been an “offline business.” Buyers and sellers like to flip through a catalog, discuss options over the phone, and meet their sales rep in person.

According to the 5,000 B2B companies in the U.S. polled by Alibaba.com’s US Small and Medium Business (SMB) Confidence Survey, 56 percent just started doing business online in the past five years.

Multinational B2C e-commerce corporations were founded in the early 90’s. That means B2B trails the B2C market by more than 20 years. With COVID-19 forcing small businesses to shut their doors, it is to the advantage of both buyers and sellers to digitize.

You can reach new customers online that you never would have met otherwise. New markets are accessible from across the world. Since B2B companies are slowly accepting these changes, this is the chance for your company to beat the rush. It’s the chance to create an online presence before the rest of the industry catches up.

We’re here to help you get ahead. Alibaba.com’s mission is to make global B2B trade an ease. As one of the world’s largest B2B e-commerce marketplaces, we see over 10 million active business buyers frequent the site.

That means 10 million buyers passing through to see your goods. Digitizing is the number one way to grow your global and domestic sales. And what better way to do it than through e-commerce? Are you ready to start mastering your online B2B sales?

Schedule a seller consultation with our success team at alibaba-na.com to help you get started.

Selena Singleton is association partnership director for Alibaba.com North America. She can be reached at selena@alibaba-na.com

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